Data Science & Analytics
Leverage advanced analytics to turn transportation data into mobility insights and support policy decisions.
A Brief History
After about a decade of working at a large transportation consulting firm and a mid-sized public transit agency, founder and principal Tolu Oke started Odara Mobility in 2019. Odara Mobility specializes in transportation planning, demand modeling, cost-benefit analysis, and safety and behavioral research.
Founder and Principal
Tolu Oke, PhD
Tolu has over 15 years of experience in solving complex problems and applying innovative and quantitative techniques to generate insights about transportation initiatives and their impacts on travel behavior, planning, and policy decisions. Her expertise includes impact and equity analysis, demand modeling, behavioral research, and transportation planning. Throughout her career, she has led multi-agency teams to successfully deliver on project goals for public and private sector clients.
Education
University of Massachusetts, Amherst
PhD, Civil Engineering, 2026
Massachusetts Institute of Technology
M.Eng., Civil Engineering, 2015
University of Massachusetts, Amherst
B.Sc., Mechanical Engineering, 2010
Mount Holyoke College
B.A., Physics, 2009
Publications & Blogposts
Oke T. (2026). Doctoral Dissertation Investigating Pedestrian Safety Near Transit Bus Stops. University of Massachusetts, Amherst.
Kostopoulou E., Oke T., Oke J., Christofa E. (2026). A Scenario Discovery Approach to Transit Network Optimization for Improved Access in Areas of Persistent Poverty. Data Science for Transportation.
Oke T., Pate A., Tainter F., Oke J., Knodler M. (2025). Bus stop typology reveals crash risk environments. Data Science for Transportation.
Arabi M., Oke T., Baker E., Oke J. (2025). Harnessing hybrid buses in the near-term leads to faster transit decarbonization. iScience.
Oke, A., Alkhatib, A., Almuhamf, I., Carruthers, M., Moody, A., Alam (2024). Rapid Screening Financial and Economic Evaluation Model for Intercity Rail: Application to the Kingdom of Saudi Arabia. 104th Transportation Research Board Annual Meeting.
Oke T. (2023). Developing an Origin-Destination-Transfer (ODX) Model. Shared-Use Mobility Center.
Oke T., Dasgupta M., Ainbinder A., Shepard B. (2023). PVTA RideCare-PV Program Evaluation Report. Federal Transit Administration .
Morrissey A., Oke T. (2022). Fare-Capping Impact Analysis Using Mobile Ticket Data. Transportation Research Record, 2676(7), 811-822.
Clark M., Ogunbekun T. (2018). Shared Ebike Potential: London and New York. Technical Report 23334001. Boston, MA: Steer.
Bailey N., Doyle T.P., Ogunbekun T., Zhao J. (2016). A Ride to Remember: Experienced vs. Remembered Emotion on Public Transit. 95th Transportation Research Board Annual Meeting.
Ogunbekun T. Master's Thesis (2015). The impact of Amtrak performance in the Northeast Corridor. Massachusetts Institute of Technology
Affiliated with:
Transit Cooperative Research Program Project A-49 Panel on Fare Policies, Structures, and Technologies
Our Areas of Practice
Demand Modeling & Travel Forecasting
Build travel demand forecasting models to predict behavior and assess transportation project feasibility and impact.
Transportation Planning & Research
Develop quantitative and qualitative research to identify trends and guide strategic planning for system improvement.
Behavioral Research & Stakeholder Engagement
Design stated-preference and customer surveys, and lead stakeholder engagement, to understand travel behavior.
Proposal Development & Grant Writing
Secure funding through targeted research proposals and federal grants for university and transit agency initiatives.
Teaching & Professional Training
Provide professional training and mentorship to strengthen transportation analytical and technical capabilities.